You want your restaurant to succeed right? I think that’s a given. No one takes the plunge to start their own restaurant not really caring about whether it succeeds or not. You took the plunge to start a restaurant (or purchase an already established restaurant) and you want that restaurant to kill it. You want that restaurant to be packed every single night and you want it to be the go to for everyone in your city, right?
Well, to help out you guys we’ve decided to put together this blog post, sharing 3 tips for restaurant success. For those who don’t know and if you’re wondering why you should even listen to this post, I (Lydia) studied a Bachelor of Business with a Major in Marketing. I won the excellence of Marketing award from the Marketing Institute of Australia. I ran my own successful small business throughout my degree. And now I am working at one of the largest digital marketing agencies in Australia. Marketing is my passion, and I would say I know a thing (or two) about it!
Anyway, lets get into our three tips:
1. Create a Google My Business Listing
You want people to be able to find you right? To make sure you can be found online you’ll need to set up a Google My Business listing. A Google My Business listing is perhaps one of your most important pieces of online real estate (alongside your website!).
A Google My Business Listing is basically a listing that displays information about your business, including your location, open hours and contact details. Google will then output that information in a variety of different ways, whether that’s in Google Maps when a potential customer searches for ‘Restaurants in Perth’ or in the SERPS (search engine results page) when a customer searches for your business name.
2. Have a Clear USP
What makes your business special? Why should people come and eat at your restaurant? What are you great at? What do you want to me known for? These are all questions that you should be able to confidently answer. Your answer to these questions is your USP, your unique selling point, (also, commonly referred to as your unique selling proposition).
Your unique selling point is what differentiates you from your competitors. If you don’t have anything that differentiates you from your competitors then there’s no reason for someone to purchase from you, they’ll just go to your competitors. Having a strong USP will make your business stand out and will encourage people to purchase from you.
3. Make Sure You Have Great Photos
Great photos should be a KEY component of your marketing strategy. Drool worthy, high quality pictures lure people to your restaurant. They do more than just showcase your products, they help capture attention, they tell a story and they teach people about your brand.
Restaurants that want to succeed in today’s competitive and ever-changing marketplace need captivating photos that will pull in potential customers. That’s why hiring a professional food photographer is an investment. If you need help with your food photography don’t hesistate to contact us!
And that’s it. Those are my 3 tips. I hope I’ve provided something of value that will help you get one step closer to running a successful restaurant.